Thursday 19 April 2018

Irish food makes inroads in China

Celebrity chef Neven Maguire talking about quality food at the Bord Bia 'Pork Experience - from Farm to Fork' demonstration at the IT Tralee. Credit: Photo by Domnick Walsh
Celebrity chef Neven Maguire talking about quality food at the Bord Bia 'Pork Experience - from Farm to Fork' demonstration at the IT Tralee. Credit: Photo by Domnick Walsh

AN Irish food showroom is expected to open in China giving Irish suppliers a direct route to the Chinese market.

The venture promises to give clients an all-year round opportunity to display their produce to Chinese distributors, wholesalers and retailers.

The venture's Chinese backers are expected to meet Bord Bia soon. The project is part of a Shanghai government initiative to facilitate easier movement of imported goods.

The showroom will be located in the Waigaoqiao Free Trade Zone in Shanghai.

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