Irish demand for pizza soars again
IRISH consumers are dishing up a slice of recovery to Domino's Pizza, with rising national sales reflecting a more stable economy here.
The pizza group said that sales in Ireland, which had suffered heavily as the downturn gripped the nation, jumped 6.5pc to €12.1m in the 26 weeks to the end of June. Domino's said the market here also recorded its sixth consecutive increase in sales last month.
The UK-based Domino's Pizza group, that controls the franchise for the UK, Ireland and other European territories, said that the turnaround here is being seen across all parts of the country.
The boost in sales has also prompted Domino's to sign a major deal to sponsor RTE songwriting show 'The Hit'.
Some of Domino's 48 stores in Ireland have traditionally been amongst the busiest outside the US.
But Domino's still has a lot of ground to make up. This year it noted that its sales in Ireland had plummeted 31pc since 2007.
Shares in UK-listed Domino's Pizza tumbled over 10pc in London yesterday as the company warned that its fledgling operation in Germany won't deliver a profit until 2016.