Irish company secures €17m deal to DNA check Swiss beef
Irish food safety company IdentiGEN has secured a €17m contract in Switzerland, which will see it provide DNA-based traceability for all Swiss beef.
The deal runs over five years and involves use of IdentiGEN's DNA-TraceBack system to guarantee the integrity of Swiss beef.
The service is being introduced this year for beef and veal and may be expanded to include pork and poultry.
IdentiGEN, based in Blackrock, Co Dublin, has established a new dedicated laboratory in Zurich and will be working with Proviande, which oversees the Swiss meat industry.
"Swiss meat enjoys great trust among consumers, commanding a significant premium," said IdentiGEN Switzerland ceo and group VP for business and strategy development Europe, Thomas Struckmeyer.
"IdentiGEN's DNA-TraceBack technology will provide proof that meat products with a Swiss origin certificate are indeed Swiss, particularly for more processed meat products such as meatballs and hamburgers.
"This deal demonstrates that DNA identification technology is increasingly scalable and can ensure the integrity of national meat brands."