Thursday 22 February 2018

Ireland's oldest department store sells online at Miinto


MAYBE it's the design (or maybe it's the hidden claw that grabs you), but the silver crab bracelets and crab claw by Irish designer Eily O'Connell are being snapped up on the Irish online fashion retailer,

The online retailer, which set up in Ireland last May, sells products from independent Irish boutiques, such as the ethical Galway fashion boutique, Sirona, and it is through Sirona that Eily O'Connell's products go on the website. Other independent retailers selling through are Aine & Fabu, a women's boutique in Longford Town, and Athlone's Burgess Department store -- the oldest department store in Ireland.

"Although disposable income is down with the recession, our research has shown that fashion sales have grown by an average of 30 per cent over the last three years," says James Galvin, managing director of

"Our website is an opportunity for independent Irish retailers to compete for their share of the online fashion business. Irish retailers have lost a lot of that business to Britain over the last few years."

Galvin was previously managing director of the online takeaway,, before he made the jump to fashion with

He says it's "early days" for is part of the international Miinto Group, which was set up in Denmark in 2009. The group expects to make a turnover of more than €50m this year.

Sunday Indo Business

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