Business Irish

Saturday 18 November 2017

Ireland's international reputation is on the rise

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Click to view full size graphic

Paul O'Donoghue

Ireland's standing among the international public rose to its highest level since 2009 as the economy continued to improve, according to a new survey of G8 nations.

The country was rated as the 11th most reputable in the world by the annual Country RepTrak study, which ranks the top 55 countries in the world by reputation.

The survey saw Ireland rise by two places compared to 2014.

Ireland's position of 11th is the highest that it has been ranked since 2009 when it also came in at 11th. One of the lowest rankings in recent years was in 2011, when Ireland placed 17th.

During the study 42,000 people across the G8 group of nations - Canada, Germany, Italy, UK, Japan, France, the US and Russia - were asked to rate the standing of each of 53 countries on a number of key attributes. The survey, by global marketing consultancy Reputation Institute was topped by Canada, followed by Norway, Sweden and Switzerland respectively.

Countries with the poorest reputations were Iraq, Iran, Pakistan and Russia.

Ireland was ranked ahead of the UK, Italy, Germany, Spain, Portugal and France and the US.

The country received a score of 72 out of 100 in 2015 compared to a score of 68.5 in 2014.

The survey measures how a country fares across 16 categories that are said to contribute to its perception overseas, including the working environment, quality of life and the experience for visitors.

Achieving a high score indicates that a country is competitive in attracting tourists, talent and investments.

Of the 17 indicators measured, the most important attribute in driving the reputation of a country is "friendly and welcoming people", where Ireland was ranked in ninth position.

Having a "beautiful country" comes second in importance and here Ireland was ranked in sixth position overall. Ireland also came tenth in the list of countries that G8 consumers would like to visit.

Reputations Agency managing director Niamh Boyle said that Ireland's increasing core is good news for the economy.

"An increasingly globalised world with intensified competition makes country reputation matter more than ever," Ms Boyle said. "Attracting tourists, FDI and high-skilled workforce, improving international diplomacy, and being able to sell Irish products abroad are all facilitated by having a strong country reputation."

She added: "The G8 countries are important trading partners and sources of revenue for Ireland so improving our reputation scores among these nations is great news for Ireland's economy."

Irish Independent

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