Business Irish

Saturday 21 July 2018

Interiors brand The White Company opens first Irish flagship store

The White Company’s Dublin store will house the full lifestyle offer across women’s lounge and sleepwear, among other products
The White Company’s Dublin store will house the full lifestyle offer across women’s lounge and sleepwear, among other products
Bairbre Power

Bairbre Power

An interiors and lifestyle brand which began life as a 12-page mail-order brochure and went on to become one of the UK's fastest-growing multi-channel retailers opens the doors on its first main street store in Ireland today.

The White Company, an international retailer with a turnover in excess of £180m (€154m), said the decision to open on Grafton Street, Dublin, was based on very encouraging online sales here. They have leased 800sqm (8,527 sq ft) over three floors on a long-term lease.

The store will house the full lifestyle offer across women's lounge and sleepwear, products for the home and dining, bed and bath, fragrances, skincare as well as 'The Little White Company' clothing for children and nursery essentials.

Chrissie Rucker started The White Company in 1994, when she was unable to find well-designed, quality bed linen in her favourite colour, so decided to invest her £6,000 (€5,150) savings into producing everything in one colour - white.

Last year The White Company opened its first international flagship store in New York, followed by a second store in New Jersey. The Dublin store is their first European flagship outside the UK, where they have 57 stores. The White Company has a discount store at the Kildare Village Outlet Mall.

Ms Rucker, who left school at 16, has a passion for all things white and says "we are obsessive about the details, and believe beautiful things should be loved and used every day".

The new Dublin home is located besides Boodles jewellers, close to the South Anne Street junction. The building was formerly home to the Karen Millen fashion label. It was a cinema from 1911 until the 1970s. It was acquired by Irish property investment group Iput PLC in 2014 for €12.5m and has been restored to highlighting the white curved-vaulted ceiling.

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