In pictures: Diageo's €25m investment plans for St James' Gate distillery
Diageo has released architect drawings of its €25m investment plans to develop the distillery at St James' Gate.
The new St. James’s Gate distillery, will be situated close to where the George Roe and Co distillery once stood, with production expected to begin in the first half of 2019.
The world's largest distiller has also announced its foray back into the Irish Whiskey market with the release of a new premium brand.
The Roe & Co brand has been created with a focus on letting Irish Whiskey gain a foothold in Europe as the cocktail culture reigns.
Made from hand-selected stocks of Irish malt of grain whiskies - and aged in bourbon casks - Roe & Co boasts the signature smoothness of Irish Whiskey.
The once world-famous whiskey maker George Roe, who helped build the golden era of Irish Whiskey in the 19th century, lends his name to the brand.
Diageo’s Master Blender Caroline Martin and her team have brought this new product to market, having trialled over 100 prototype blends since December 2014.
Roe & Co, bottled at 45pc ABV, will be available in key European cities from March 1 this year. It will be priced at around €35 a bottle.
“Irish Whiskey is experiencing a renaissance and is truly an Irish success story. It is seeing a return to the success it experienced in its golden era in the 19th Century and is now the fastest growing spirit drink in the world with global sales increasing by over 300pc and record exports of over €400 million* in the last ten years," Minister for Agriculture, Food and the Marine, Michael Creed TD said.
Minister for Jobs, Enterprise and Innovations, Mary Mitchell O’Connor TD said: “It is great to see Diageo continue to invest in and further enhance the historical Dublin 8 area to create a fantastic attraction for tourists and locals alike. The proposed distillery will play a major role in the overall regeneration of the Liberties through the repurposing of the St James’ Gate Power House."