Business Irish

Sunday 22 September 2019

Ikea has no plans to open addition stores here despite sales in Ireland passing €180m mark

Online shopping helps boost revenues

Ikea’s outlet in Ballymun. Photo:
Ikea’s outlet in Ballymun. Photo:
Gavin McLoughlin

Gavin McLoughlin

Ikea has no plans to open further stores in Ireland, despite strong growth in sales.

Sales in Ireland grew 7.4pc in the company’s last financial year, to €181.5m.

Ireland market manager Claudia Marshall said the company was focused on investing in its so-called “multi-channel approach”  ie online sales as well as physical store sales.

“We have no plans to open additional stores in Ireland at present,” she said.

Ikea has recently introduced online shopping here and said that helped to boost Irish revenues.

Ms Marshall said the move to online “has been a great success and has performed strongly in its first 10 months in operation, giving customers all over Ireland the opportunity to shop with IKEA whenever and wherever they want”.

The sales figure covers the year to the end of August last.

The company also said it had been boosted by investment in its two outlets here – the full-sized store in Ballymun and its ‘order and collection point in Carrickmines, South Dublin.

It said price reductions and the hot summer had also helped.

“Ikea’s seasonal sales saw a bumper boost and as a result, Outdoor Furniture was the biggest area of growth in IKEA Ireland this year, with a total sales increase of 29pc,” the company said.

Based on sales, the best-selling product online was the HEMNES day bed and, in store, the most popular were the white KALLAX shelving unit and the white RIBBA frame.

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