Saturday 24 August 2019

Ikea dials into needs of Irish shoppers with opening of new customer support call centre

The furniture and home furnishings giant, which this week posted annual sales of €152m at its Irish operations, plans to open a customer service hub at its Ballymun store next May
The furniture and home furnishings giant, which this week posted annual sales of €152m at its Irish operations, plans to open a customer service hub at its Ballymun store next May

Simon Rowe

Up to 30 jobs are to be created by Ikea at a new customer support call centre in Dublin.

The furniture and home furnishings giant, which this week posted annual sales of €152m at its Irish operations, plans to open a customer service hub at its Ballymun store next May.

A support office in Peterborough in England currently deals with UK and Ireland inquiries. Ikea Ireland market manager Marsha Smith said the company wanted to "increase the post-sales customer experience" for Irish shoppers.

"If you ring a contact centre you want to speak to someone locally, and you want to talk about the store you've just been in. If you phoned Ikea today you would get put through to Peterborough, so we wanted something more local," said Smith.

The Swedish company is Ireland's largest home furnishings retailer with sales here making it Ikea's fastest growing market in Europe. Sales increased from €132m in 2015 to €152.5m for the financial year ending in August.

Staff numbers increased by 110 during the year, bringing the firm's total headcount in Ireland to 663.

In September, Ikea opened an order-and-collection point in Carrickmines, adding to its flagship store in Ballymun.

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