‘If you can’t stand up, stand out!’ – Izzy Wheels’ striking designs are a rallying cry for empowerment

The Keane sisters from Galway, Ailbhe and Izzy, have given their business with personal foundations a global reach, teaming up with brands like Barbie, Hello Kitty, Disney and Marvel for their colourful wheel covers

Sisters Izzy (left) and Ailbhe Keane of Izzy Wheels

Vicki Notaro

There are few Irish products as colourful and striking as Izzy Wheels, a brand born from a mix of personal experience and the rigours of academic project work.