Business Irish

Tuesday 20 February 2018

Hungover or maybe healthy, Irish give Berocca a boost

LOUISE McBRIDE

IRISH people have either become increasingly health conscious -- or their hangovers have got worse.

Sales of the multivitamin drink Berocca, which is also known as a hangover cure, have tripled over the last two years, according to the consumer research firm Nielsen.

While most consumer brands saw their sales plummet last year, Berocca, where sales increased by 33 per cent in 2009 alone, is one of the few to buck the trend.

Another is Flahavan's, which saw sales of its breakfast cereals jump by 8 per cent over the last year, said Nielsen.

Sunday Independent

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