Tuesday 12 December 2017

How Coveney brings home the bread via breakfast roll man

Sandwiches are a big moneyspinner for Greencore in the UK
Sandwiches are a big moneyspinner for Greencore in the UK
Sarah Stack

Sarah Stack

BREAKFAST roll man is back – in the UK at least. And that's good news for Greencore, which makes most of its money there.

Lunch eaters on the move are also helping to hike sales in the UK, along with shoppers willing to spend a little more on treats as consumer sentiment rises, according to Greencore chief Patrick Coveney, brother of minister Simon Coveney.

"There's a combination of different factors behind that. Undoubtedly people being in employment and there being a reduction in fear of unemployment has led to some of these relatively low-price treats trading very well," he said.

Greencore delivers 345 million sandwiches to 6,800 stores across Britain as the food giant's expanding 'ready to go' business attracts lunch eaters on the move.

It also sells 145 million ready meals – including 45 million quiches – to hungry consumers each year, with 300 tonnes of dry pasta used in its range of the prepared meals.

That requires a lot of ingredients: more than 9 million prawns and 500 tonnes of tomatoes are chewed up every week by Greencore's production lines. In Leeds, an estimated 100,000 Yorkshire puddings are made every hour, and in Hull 300,000 cakes are produced a week. Three million festive shoppers tucked in to a Greencore-made Christmas cake last year.

But despite being the largest sandwich maker in the world – with 450 million sandwiches, baguettes, wraps, salads and sushi dishes made each year for stores across the UK and US – plans are in place for expansion.

Mr Coveney wants to strike bigger and better deals with US chains Starbucks and 7-Eleven, while making his sandwiches the most sought after in Britain.

Irish Independent

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