Thursday 22 February 2018

Home-grown companies replace multinationals as the most reputable firms in Ireland - survey

INM chairman Leslie Buckley
INM chairman Leslie Buckley
Gavin McLoughlin

Gavin McLoughlin

Home-grown businesses, many with deep roots in the country, have replaced tech firms and multinationals as Ireland's most respected brands, according to the annual RepTrak survey.

Independent News & Media (INM), the publisher of this newspaper and the country's leading media business, was among the upward movers.

Bord Bia is the most reputable organisation in Ireland, according to the study conducted by communications group The Reputations Agency.

The other top-ranked businesses were bookstore company Eason & Son in second, and An Post in third.

The list reveals a substantial shift in perceptions since last year, when multinationals Google, Boots and Kellogg's took the top three spots.

INM, which publishes the market-leading Irish Independent and Sunday Independent titles, leaped from 89th to 50th in the rankings. That fit with the trend of domestic names re-emerging as the most-trusted in Irish business.

Speaking about INM's result, Reputations Agency managing director Niamh Boyle said the media company had posted its highest score in five years.

"This is based on a measure of the levels of trust, respect, esteem and general good feeling which the general public has for INM and its publications.

"The organisation has a strong presence in people's daily lives, across both its print and online media channels and trust appears to have increased in the organisation following a successful financial performance this year."

Volkswagen slipped from fifth to 59th in the rankings in the aftermath of its emissions scandal. Irish Water ranked 100th out of 100 for the second year.

"In a rapidly changing global economy, it's more important than ever for companies to gain the trust and esteem of the general public, in order to earn a strong reputation," Boyle said.

"The strength of that reputation drives supportive behaviours, ranging from purchasing the company's products and welcoming the company into its community, to wanting to work for the company or even invest in it - on average the top ten companies receive three times the level of support from consumers than bottom ten companies.

"The results of the Ireland RepTrak 2016 tell us which companies are held in the highest repute and why, and give us unique insights into what drives trust and support in the Irish market."

Sunday Indo Business

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