Business Irish

Friday 15 November 2019

Home Swede home: Irish customers' love for Ikea kitchens puts sales up to €203m

The group has just under 12pc of the share in Ireland's home furnishings market
The group has just under 12pc of the share in Ireland's home furnishings market

Swedish furniture giant Ikea has had customers flat-packing in to their Irish stores, growing Ikea Ireland's annual sales to a record level of €203m in the financial year 2019.

The performance was driven by strong demand for the furniture giant's kitchens.

"When we look at the mix we are strong in bedrooms and strong in kitchens," said Peter Jelkeby, Ikea Ireland and UK manager. "We see that [sales of] kitchens have been growing tremendously in Ireland in the past year.

"In our Carrickmines store it is very much our kitchen business. When you come there you can also do your kitchen planning."

Online sales represented 16pc of total turnover and despite falling consumer confidence, Mr Jelkeby said he was "positive" about the Irish market.

"We have been expanding more through online here and that's where we are exploring," he said.

"We will see where we go, but we are optimistic about Ireland and we are working on how we can take further market share and be more accessible."

However, he said there are "no specific plans" about new stores.

The company, which employs almost 700 people at its Carrickmines and Ballymun premises, is celebrating its 10-year anniversary in Ireland this year.

The group has just under 12pc of the share in Ireland's home furnishings market. Ikea's profit figures will be released in April.

Indo Business

Also in Business