Hollywood deals put TV3 in frame to beat rivals
Ireland's second most popular television station, TV3, has ratcheted up the pressure on its rivals by re-entering the market to scoop up the rights for blockbuster movies.
TV3 stopped showing major movies some years ago, but last week David McRedmond's Ballymount station inked a series of valuable deals with Hollywood giants Sony and Warner Bros, with another deal with Universal expected shortly, according to production sources.
This gives TV3 the rights to broadcast some of the biggest blockbusters in recent years including Sherlock Holmes, Wrath of The Titans, and Faster. The deals also give TV3 access to the Hollywood studio's "premium" archive of older hit films.
Last week saw TV3 seal a number of significant TV deals, for shows including X Factor, Britain's Got Talent and Downton Abbey.
The deals are of major strategic value to TV3 as it faces down the challenge of UTV, which announced plans to set up a dedicated Irish station.