Saturday 17 March 2018

Heaven scent: famous luxury fragrance opens Dublin store

Marija Aslimoska in her Santa Maria Novella store on the Westbury Mall. Photo: Leon Farrell
Marija Aslimoska in her Santa Maria Novella store on the Westbury Mall. Photo: Leon Farrell
Bairbre Power

Bairbre Power

If a picture is worth a thousand words, then a scent is worth a thousand pictures, says perfumer Marija Aslimoska.

Macedonian-born Marija and her property investor husband, Brendan Coyle, have certainly caught the Irish zeitgeist for fragrance.

They have turned the key on their latest venture and opened Santa Maria Novella, Ireland's first Italian apothecary, in Dublin's Westbury Mall.

It builds on the success of Parfumarija, their first store which opened in 2013, and was Ireland's first independent niche perfumery. The two stores are now side by side in the Mall adjoining the Doyle Collection Westbury Hotel.

Santa Maria Novella is a world-famous apothecary empire with stockists in major Italian cities and around the world and its arrival here underlines just how much demand there is now for lifestyle luxuries.

Located close to the Chiesa di Santa Maria Novella in Florence, Officina Profumo-Farmaceutica di Santa Maria Novella was founded in 1221 by the Dominican friars and it was originally established for making herbal remedies.

Patrons included Catherine de' Medici who brought her 'Acqua della Regina' citrus-based cologne water of Calabrian bergamot to the French court. Regarded as the world's first celebrity fragrance, today its modern fanbase includes Princess Caroline of Monaco, actress Catherine Zeta Jones and Hillary Clinton.

The Dublin store sells colognes, soaps, haircare creams and a variety of home scents and candles.

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