Heaslip launches new healthy drinks range as profits at company double
C7 Brands Ltd, the UK subsidiary of Dublin-listed private equity firm Prime Active Capital, has teamed up with Irish rugby international Jamie Heaslip for a new drinks range.
Heaslip is a shareholder of Prime Active Capital, alongside former Scottish and Lions rugby coach Ian McGeechan and English footballer Shaun Wright-Phillips.
The drink, CocoFuzion100, is a naturally flavoured organic coconut water, and distribution of the drink will commence this month in over 1,000 stores across Ireland.
The product will also be sold in other markets including the UK, Spain and Denmark.
"This is a really interesting space right now with athletes, general gym-goers and active people who are seeking healthier hydration options," Heaslip said. "We are excited to launch the first in our 100pc natural range of wellness-based products into the Irish market."
Prime Active Capital chairman Dermot Martin said the firm was well-capitalised, has a powerful supply chain and plans significant investment behind the brand.
"Our partnership with Primeline in Ireland brings together a wealth of experience in sourcing and creating great brands that meet people's needs as well as giving them what they want," Martin said, adding that Prime Active plans further acquisitions in this arena "to further capitalise upon the growth in our core markets of Ireland, UK, Scandinavia and the USA".
Last week it was announced that profits at Heaslip's company, Sabra Management, increased by more than 100pc going from €69,186 to €135,235 in the 12 months to June last year. The value of the 33-year-old's investments in his Sabra firm is valued at €76,430.
The Leinster No 8 also has a minority shareholding in The Bridge Bar 1859 in Dublin's Ballsbridge alongside Rob and Dave Kearney, Sean O'Brien and publican Noel Anderson.
Heaslip also has an 18pc share in LD Lovin Dublin Ltd.
In February the Leinster and Ireland forward signed a new contract with the IRFU which will see him stay in Ireland until the 2019 World Cup.
On retirement Heaslip will be able to avail of the Government's scheme for retired sports stars that allows them to claim back a 40pc tax deduction on their gross earnings from sports activity over a 10-year period.
The scheme includes wages and match bonuses, but does not include sponsorship money, payments for writing media columns or fees for appearing in advertisements.
The scheme costs the Government €300,000 per annum to operate.
Sunday Indo Business