Monday 27 May 2019

Greeting card firm P&G strikes distribution deal with giant Hallmark

P&G deputy managing director Michelle Daly. Photo: Tony Gavin
P&G deputy managing director Michelle Daly. Photo: Tony Gavin

Fearghal O'Connor

Irish greeting card seller P&G has agreed a distribution deal with global card giant Hallmark.

The deal will see the family-run Roscommon card company distribute all Hallmark products sold in this country across its own network of over 500 shops in the Republic of Ireland, particularly into the major multiples where it has a strong presence.

"Hallmark did not have deals with the Irish multiples whereas we are the biggest supplier to that market in Ireland," said deputy managing director Michelle Daly.

"The Hallmark deal is effectively an extension to the P&G range and is a big differentiator to our competitors. It will give Hallmark extra sales and gives us a new brand.

"They had already done a similar deal with another company in Northern Ireland and when we picked up the phone to them they were very interested in working with us. They were a competitor but they are now a partner."

The Hallmark range consists of 20,000 designs and Daly said that this would complement P&G's existing 3,000 designs. P&G is the biggest card seller in the country - selling close to 10 million a year - and has major contracts with Dunnes, Musgrave Group, BWG and a large number of independent retailers.

The company employs 44 in Roscommon and exports greeting cards to the UK, South Africa and Malta. According to Daly, it is currently chasing more business in the UK, US and Europe.

The biggest greeting card markets in the world are the US, UK and Ireland and the UK market alone is worth an estimated £1.75bn.

The average number of cards sent per person is 33 a year in the UK and about 15 a year in Ireland, according to Daly.

Sunday Indo Business

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