Sunday 18 February 2018

Gray reveals a colourful secret

KEY customers of printing giant Snap thronged the Mansion House this week to hear words of wisdom from O2's Danuta Gray, the woman who has overseen the O2 naming deal and kept the teleco's logo emblazoned on Ireland's rugby shirts.

With such a massive amount of public-facing marketing activity -- shown off in a snazzy video to the assembled guests -- the biggest surprise of Gray's talk was the news that O2 spends more time talking to employees than customers.

"They're our ambassadors," Gray told the gathering, adding that the "external piece" was merely a "representation of what we should be internally as a company".

Gray was at the event to stress the importance of professional communications in modern business, sharing the stage with rugby star Donncha O'Callaghan and Snap managing director Muiris Murphy.

Irish Independent

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