Tuesday 24 April 2018

Goal hero Long's marketing firm nets €415, 000

Shane Long in action for the Ireland national team
Shane Long in action for the Ireland national team

Gordon Deegan

Ireland striker Shane Long's marketing firm has netted €415,054 as its cash pile jumped by €68,500.

In October 2015, the Tipperary native scored one of the most famous goals ever scored by an Irish international when he grabbed the winner against Germany at the Aviva Stadium in Dublin.

The goal was crucial for the team qualifying for last summer's Euros in France - and the increase in wealth for Mr Long's firm for the 12 months to the end of December last coincides with Mr Long's appearance at the finals.

The new accounts lodged by Long's Springfield Promotions with the Companies Office show that the cash pile increased by €68,500 from €346,554 to €415,054.

The firm's accumulated profits during the year increased by €52,849 from €307,483 to €360,332. The firm owed €54,722 to creditors at the end of last year.

Springfield Promotions was set up by Mr Long in 2011 to exploit the commercial opportunities from his professional soccer career in the UK. However, the monies generated by the firm would not compare to the annual earnings that Mr Long receives from his professional contracts.

Last July, Mr Long - who tuned 30 in January - was rewarded with a four-year contract at Southhampton after scoring 21 goals in his first two seasons with the club.

Mr Long is the sole shareholder in Springfield Promotions and is listed as a director, along with his siblings, Elaine 37 and Eamonn Óg Long, 33.

Mr Long played in the League of Ireland for Cork City before moving to England, where he signed for Reading. Before signing for Southhampton, Mr Long also enjoyed spells at Hull and West Bromwich.

Mr Long made his Ireland debut in 2007.

Irish Independent

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