TULLAMORE Dew has created one of most enviable jobs in Irish business life -- the whiskey's first ever global brand ambassador.
The bad news is that job has already been filled by Tullamore Dew lifer John Quinn, who now has the task of visiting bars around the world to ensure staff know how to pour the whiskey.
Tullamore Dew, which is owned by the Scottish family distillers William Grant & Sons, is sending Mr Quinn to North America, the UK, France, the Czech Republic, Bulgaria and Scandinavia to train staff.
Mr Quinn has worked with Tullamore Dew in a variety of roles for more than 30 years. Since 1993 he has been regional director in markets that include Latin America, Eastern Europe, France, Israel and the Middle East.
The company has also poached Shane Hoyne from Heineken to become the popular whiskey's global brand director.
Debating the future
WHAT promises to be an interesting debate kicks off on Tuesday evening when ACCA Ireland holds its annual president's debate on 'Economic Renewal and Recovery -- the Challenges for Ireland in 2011' in the Royal College of Physicians of Ireland in Dublin.
Among the speakers will be ISME chairman Eilis Quinlan, Trinity College's Sean Barrett and Enterprise Ireland's Hugh Cooney.
Dr Barrett, who will be known to generations of Trinity students as the effective junior dean with responsibility for campus discipline, does not take many prisoners, so it will be interesting to watch him in action alongside Ms Quinlan and Mr Cooney.