Gin sector warns on new Bill as it targets growth
Drinks organisation the Irish Spirits Association (ISA) yesterday has launched a strategy to capitalise on the increasing popularity of gin.
The 'Strategy for Irish Gin 2018-2022' identifies the main target markets for Irish gin and sets out goals and actions for the sector.
"The Irish gin industry is ambitious, and our ambitions are increasingly global," said Pat Rigney, chair of the Irish gin working group in the ISA and founder of The Shed Distillery in Co Leitrim.
However Mr Rigney said that the association was "concerned" about some of what he described as "the unintended negative implications of the Public Health (Alcohol) Bill", in particular in respect of labelling requirements.
Last year saw a 44pc increase in sales of gin in Ireland, according to data from performance management company Nielsen.
While Ireland will remain the most important market for the sector, producers have identified the UK, Spain, Germany, the US and Canada as priority export markets.
The ISA strategy also sets out four key goals, as well as a number of actions to deliver on the vision and growth targets for Irish gin.
Among the goals is the development of world-leading standards for Irish gin, the promotion of Irish gin worldwide, starting with the five key target markets, as well as ongoing support for the viability of Irish gin producers.