Gaming sector win for First Derivatives
First Derivatives has struck a deal with an FTSE 100 gaming company for the use of its Kx technology.
Breaking into the retail analytics sector is a win for the Newry-based firm as it continues to diversify its data analytics services beyond an original focus on financial services.
The retail analytics market, which include gaming, retail, airline and ecommerce, is expected to exceed $13bn (€10.5bn) by 2024, according to industry analysts Global Markets Insights.
The deal between the two companies was sealed following a successful proof of concept in which Kx provided data that showed a significant return on investment in comparison to traditional solutions.
First Derivatives CEO Brian Conlon said that the contract win is a powerful endorsement of the group's technology.
As one of the world's leading sports betting and gaming operators, the FTSE 100 firm processes billions of transactions per day and has over four million customers globally.
"We are very excited to work in partnership with this leading gaming company to help them to develop real-time insights across their activities," said Mr Conlon.
"This win further demonstrates the flexibility of our horizontal technology which is being used across many industries in a variety of areas such as real-time analytics, Industrial IoT, cybersecurity and Artificial Intelligence (AI)."
First Derivatives has offices in Dublin, at its headquarters in the North and internationally.
The business is now the biggest single hirer of Irish graduates, including an intake of 500 recruits this year.