Business Irish

Monday 19 August 2019

Game changer: Irish Fairy Door cartoon launched

Through the Fairy Door
Through the Fairy Door

Gordon Deegan

Fairy characters Queen Kate, Ruby, Boo, Hope and Joy yesterday made their screen debuts in the Irish Fairy Door Company's (IFDC) first animation, 'Through the Fairy Door'.

The animation series went live on YouTube yesterday following months of collaborative work between Canadian firm, DHX Media subsidiary, Wildbrain and the Dublin-based company.

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Director with the IFDC, Niamh Barry described the cartoon series going live "as a complete game-changer for us".

"It allows us to engage with new and existing believers all around the world," she said.

"Having live animation on YouTube and then television across the globe will take us to a whole new level and we're incredibly excited about the road ahead."

Ms Barry revealed that the IFDC have the first two animation series, which comprise of 20 episodes, committed and in production.

Already, the company's miniature fairy doors are enjoyed by children in almost one million households worldwide and has enjoyed an endorsement in the past from Kourtney Kardashian.

The IFDC earlier this year secured funding of €1.5m aimed at accelerating the firm's planned international expansion.

This followed the IFDC signing a global animation deal with DHX Media aimed at creating animated characters from the Irish Fairy Door's host of 'fairy' characters. Ms Barry said that the series debut is part of a long running and well planned transition for IFDC "to become a global media and toy company across several years involving millions of euros of investment". Ms Barry said that revenues at the IFDC in 2018 were down slightly on 2017 "as we focused the business on getting ready for the animation series and all that it entailed". She added: "We plan to significantly ramp up recruitment in 2020, probably taking headcount to 20 staff in animation related roles."

Irish Independent

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