Wednesday 22 January 2020

GAA star Brogan scores off the pitch as firm's profits hit €165k


Dublin's Bernard Brogan. Photo: Sportsfile
Dublin's Bernard Brogan. Photo: Sportsfile

Simon Rowe

Dublin GAA star Bernard Brogan continues to score off the field, with his marketing and sponsorship firm recording profits of €165k.

Accounts for Legacy Sports and Entertainment, a firm he co-founded with his brother James, in 2012, show that trading revenues more than trebled to €423,000 in the year to the end of December 2016 - up from €126,000 in the previous year.

Company documents filed in recent days reveal that the firm's three directors, who include the Brogan brothers and tax consultant David Clancy, shared a €124,800 payout, an increase from €92,530 paid in directors' remuneration in the previous year.

The Lucan-based sports consultancy employs seven staff and had a total payroll of €318,970, up from €148,310 in 2015.

The firm's client list includes Volkswagen, AIG, Lenovo, Woodland Logistics, Red Bull, Ros Nutrition and SKINS sportswear. The firm helps brands with sponsorship advice, social media and brand activation.

Bernard Brogan is the GAA's most bankable star. With a total of four All-Ireland winners' medals in his trophy cabinet, the Dublin forward has a number of lucrative business and sponsorship deals.

Estimates put his personal sponsorship earnings at €100,000 per year, with sponsors including Volkswagen and SuperValu, as well as brand ambassador roles with Vodafone, Red Bull and AIG.

As an accountant with a master's in marketing and business management, the Dublin star has proven himself to be a boardroom-savvy sportsman. In addition to Legacy Sports and Entertainment Consultants. Brogan is a company director of about eight firms - including a tech firm in Dublin's Digital Hub.

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