Business Irish

Monday 23 September 2019

Future Ticketing to double in size on back of UK deals

 

The Irish company has the ticketing contract for horse racing events, including the Galway Races. Photo: Seb Daly/Sportsfile
The Irish company has the ticketing contract for horse racing events, including the Galway Races. Photo: Seb Daly/Sportsfile

Fearghal O'Connor

New deals struck with a number of different sports teams in the UK will see Irish firm Future Ticketing process three million tickets with a value of €60m this year.

The ticket company has won contracts with a number of Scottish football clubs, including St Johnstone and Dundee United, a range of elite ice hockey teams, and rugby teams including Coventry and Jersey Reds.

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The company already has the ticketing contract for a range of Irish horse racing events, such as the Punchestown Festival, the Galway Races and the Listowel Races, as well as for a number of League of Ireland football clubs.

It sells tickets for popular tourist attractions such as the Book of Kells, Spike Island, Birr Castle and the Flavours of Fingal, but expects much of its growth to be across the Irish Sea.

"Our plan is to double our business each year and we're on course to do that again this year," said CEO and co-founder Liam Holton.

"Most of that growth will come in the UK, and we're looking at being 50/50 split between the UK and Ireland by the end of the year."

He is not concerned by Brexit because "people will always want entertainment, despite politics". Nevertheless, the company is already considering expansion further afield.

Holton said: "The focus for the next 18 months is still going to be the UK but after that, I think the focus will be on Europe.

"We have already had some discussions with people in Scandinavia and in southern Europe as well, but that is further down the line."

Holton said that the key to Future Ticketing's growth in the highly competitive sector has been its focus on providing a tailored experience for each club or event.

"Fans like to feel that they are dealing directly with the club they support and that is what they get from us," he said. "We tend to work with the clubs who want to develop a direct relationship between their fans and their own brand."

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