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From opening scenes in James Bond movies to top shops globally: ‘We want to make Irish knitwear relevant’

The Baldoyle-based company is looking to the home market after building a strong brand abroad since they opened in 1988

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Brothers Paul O'Sullivan (managing director) and Brendan O'Sullivan (director) with Maria-Christina McPadden (head of design) at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

Brothers Paul O'Sullivan (managing director) and Brendan O'Sullivan (director) with Maria-Christina McPadden (head of design) at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

IrelandsEye is looking at the home market with fresh eyes and a new chapter starts next Tuesday when a special bespoke order of new looks go on sale in the Create showcase at Brown Thomas in Dublin

IrelandsEye is looking at the home market with fresh eyes and a new chapter starts next Tuesday when a special bespoke order of new looks go on sale in the Create showcase at Brown Thomas in Dublin

Brothers Paul and Brendan O'Sullivan at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

Brothers Paul and Brendan O'Sullivan at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

Brothers Paul and Brendan O'Sullivan at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

Brothers Paul and Brendan O'Sullivan at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

Maria-Christina McPadden, Head of Design at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Harnett

Maria-Christina McPadden, Head of Design at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Harnett

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Brothers Paul O'Sullivan (managing director) and Brendan O'Sullivan (director) with Maria-Christina McPadden (head of design) at the IrelandsEye Knitwear factory in Baldoyle, Co Dublin. Photo: Kieran Hartnett

From Baldoyle to the set of James Bond, and the opening scene of the latest 007 film, Paul and Brendan O’Sullivan of IrelandsEye Knitwear looked at the movie and knew instantly, that was their cashmere and wool throw.

The opening scene in No Time to Die is grizzly. The murderer looks in through the frosty window but it’s hard to miss it – the €149.95 grey throw with its blend of traditional Aran stitches of honeycomb, lattice and cables, designed and made in the O’Sullivan’s north Dublin factory.


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