Food for thought at Bord Bia
THE Punt couldn't help but chuckle to itself as it perused the list of companies that have signed up for Bord Bia's sustainability programme, Origin Green.
Sustainability has become a big ticket item in recent years, as businesses like Walmart and Nestle trumpet the benefits of environmentally friendly programmes to their bottom line and company image.
Bord Bia describes Origin Green as a "unique sustainability development programme" to demonstrate the commitment of Irish food and drink producers to operating sustainably.
This involves fashionable notions, such as greenhouse gas emission, energy conservation, water management, biodiversity, community initiatives and health and nutrition.
More than 200 firms have signed up to the programme, although there are only nine 'full' members.
Top of the list is Allied Beef Processors. According to Bord Bia, ABP has registered for the scheme, submitted its plan to comply with the scheme, and is now a full member.
That's great. It's just a pity that ABP's great work in sustainability has been undermined by the horse-meat scandal. There is no suggestion of wrongdoing by ABP; it claims the horse contamination in its products has come from overseas suppliers.
Still, the timing could have been better.