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Five clicks and other reasons Ryanair is killing the competition

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Michael O'Leary -

Michael O'Leary -

Michael O'Leary -

RYANAIR shares soared over 8pc this morning following a strong set of half year results from the company.

The new 'nicer' Ryanair model is paying off for the firm whose hard image is softening. Here's five reasons why Ryanair can do no wrong n investors eyes at the moment:

1. Five clicks: You can now make a booking on Ryanair's new website in five clicks - back in the bad old days it was 17 clicks. It's hard to believe.

2. Comfier cabins: Ryanair could ditch its "canary" yellow and blue interiors for more subtle shades, Ryanair's Michael O'Leary said recently. There was even a suggestion of smiley faces...that may be a move too far but it would seem that punters are also buying into this plan.  Ryanair has new Boeing planes on order that are designed to help grow Ryanair's passenger figures to150 million in 2024.

3. Soaring profits:  The company has just reported an over 30pc hike in profits to €795m for the half year. This time last year it issued two profit warnings, by comparison. More traditional airlines like Lufthansa and Air France are currently cagey about the future too.

4. Higher guidance: Ryanair has bumped up its profit guidance for the full-year to a range of €750m to €770m, having already improved it - twice.  It expects to have carried 89m passengers by the full-year, a 9pc jump.

5: 'Touchy-feely': So it would seem the 'touchy feely' Ryanair approach is paying off. You can now carry a laptop or handbag on flights. What next?

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