Sunday 22 July 2018

First Derivatives wins contract with FTSE 100 gaming firm for use of Kx technology

First Derivatives CEO and founder Brian Conlon
First Derivatives CEO and founder Brian Conlon
Louise Kelly

Louise Kelly

First Derivatives has struck a deal with a FTSE 100 gaming company for the use of its Kx technology.

Breaking into the retail analytics sector is as a "win" for the Irish firm as it continues to diversify the sectors in which its data analytics services are deployed.

The retail analytics markets, which includes including gaming, retail and airline and e-Commerce, is expected to exceed $13bn by 2024, according to industry analysts Global Markets Insights.

The deal between the two companies was sealed following a successful proof of concept in which Kx provided data that showed a significant return on investment in comparison to traditional solutions.

First Derivatives CEO Brian Conlon said that the contract win is a powerful endorsement of the group's technology.

As one of the world’s leading sports betting and gaming operators, the FTSE 100 firm processes billions of transactions per day and has over four million customers globally and

"We are very excited to work in partnership with this leading gaming company to help them to develop real-time insights across their activities," said Mr Conlon.

"This win further demonstrates the flexibility of our horizontal technology which is being used across many industries in a variety of areas such as real-time analytics, Industrial IoT, cybersecurity and Artificial Intelligence (AI)."

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