Fáilte Ireland aims to bring UK business worth €58m to Ireland
Fáilte Ireland is in London today pitching for new UK business worth up to €58m for the Irish economy.
The team is promoting Ireland as a world-class destination for hosting conferences, meetings and events at its annual “Meet Dublin in London” event.
At the event over 300 UK buyers will meet some of Ireland’s leading hoteliers, meeting venues and conference organisers in a bid to generate new business for the Meetings, Incentives, Conference and Events (MICE) sector through showcasing the facilities Ireland can offer business delegates.
The National Tourism Development Authority has identified Business Tourism as a priority sector as it helps businesses prepare for Brexit.
It will focus on growing business tourism in the regions outside Dublin by supporting Regional Convention Bureaux in Shannon, Cork, Kerry and Galway.
Fáilte Ireland is aiming to win conferences worth €31m for locations outside Dublin this year, which would be a 15pc increase on last year.
Fáilte Ireland’s head of commercial development, Paul Mockler, said: "As we prepare for Brexit, central to our work is selling Ireland as a Business Tourism destination to the UK market which has always been a strong market for us in this area of our work."
"We are pushing regional Ireland as part of our work to drive more conferences and events to the regions to ensure we maximise the returns from this lucrative market."
Elsewhere, and over 24 Irish food and drink companies will travel to Amsterdam next week for the annual PLMA (Private Label Manufacturers Association) trade event seeking new business with international retailers from over 120 countries.