Tuesday 18 December 2018

Festive cheer for supermarkets as shoppers spend extra €90m

Christmas on Dublin’s Grafton Street
Christmas on Dublin’s Grafton Street
Shoppers on Grafton Street in Dublin over Christmas. Photo: Doug O’Connor
John Mulligan

John Mulligan

Irish shoppers splashed out an extra €90m on food and drink in the run-up to Christmas, with the average household forking out €1,532.

The figures from research group Kantar Worldpanel reveal a new-found exuberance after years of austerity.

In the 12 weeks before Christmas, it said that sales of food and booze soared.

David Berry, director of Kantar Worldpanel, said much of the increased spend was driven by staple items, with fruit, vegetables, meat and poultry posting a combined increase of €28m.

Alcohol sales rose by 6pc, or €13m, in the period. "Wine was the drink of choice this year with white wine and red wine sales up an impressive 10pc and 12pc respectively," said Mr Berry.

Lidl said that its highest footfall day coming up to Christmas was on December 23, when more than 250,000 people visited its stores in Ireland.

During the 12-week period to the end of December, Dunnes Stores remained the top grocery chain in the country by the value of sales, with a 23pc share of the multibillion-euro market.

Tesco also performed well, achieving its highest sales growth since February 2011, giving it a 22.8pc share. SuperValu was third with a 22.4pc share.

Lidl held a 10.4pc share of the grocery market in the latest period. Aldi had 10.3pc, with a modest rise in sales that was below the overall market level.

Irish Independent

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