FBD is taking over the sponsorship of Gaelic games tournament the Kilmacud Crokes Football 7s in a three-year deal.
The tournament will be renamed the FBD All-Ireland Football 7s and coincides with its 40th anniversary.
The insurer ended its long-time sponsorship of the Ras bicycle race in 2010 and is now turning its attention to GAA.
It already sponsors the FBD Leagues in Connacht but has identified the KC 7s as a way to get involved in an all-county GAA event.
The company replaces clothing manufacturer O'Neills, which had been title sponsor.
FBD broker development manager Sean Fox said he was delighted to have completed the deal.
"As an Irish company, we recognise the important role the GAA has played in both the rural and urban life of this country.
Use Twitter to get business: agency
TWITTER 'experts' at digital marketing firm Add People have built a list of the top 20 tactics to win new business on the micro-blogging site.
The tips range from the logical, such as sharing photos of conferences and events, or linking to relevant articles, to the slightly different, such as spreading your tweets throughout the day.
Most importantly though, the research shows you should be authentic, genuine and real. In other words, be yourself and let your personality come through in your posts.
The agency claims to have "trawled the web and examined the best ways that businesses are using Twitter" to grow their brands and win new clients.
Managing director Grant Barton said his people looked at more than 3,000 businesses to work out the top 20. "A social media plan is essential for any business looking to develop an online presence," he said.
Vision seminars want to inspire you
BILLIONAIRE and "personal development enthusiast" John Boyle is backing the launch of National Inspiration Day Ireland 2012 on June 17.
The brainchild of Vision Seminars, 'National Inspiration Day Ireland' is aimed at boosting personal development, especially when the downturn has hit people so hard across society.
A host of Irish dignitaries, influencers and international celebrities are being invited to the black tie event. This year's beneficiary is the Irish Kidney Association.