Tuesday 24 October 2017

Fairy Liquid shrinks in size but price actually goes up

Louise McBride

Louise McBride

WE might have softer hands from washing dishes with Fairy liquid, but we're paying more for a standard bottle of Fairy today -- even though its manufacturers recently shrunk the size of the bottle from 450ml to 433ml.

Last year, Tesco charged €1.19 for a 450ml bottle of Fairy washing-up liquid while Dunnes Stores charged €1.25. Both retailers now charge €1.49 for the smaller 433ml bottle. A spokeswoman for Supervalu, which also charges €1.49 for the smaller bottle, said it could not reduce its price to reflect the smaller bottle until the manufacturer of Fairy, Proctor & Gamble, did so. "The manufacturer has reduced the pack size but it hasn't come back to us with a price change," said the spokeswoman.

A spokesman for Tesco said that the issue of reduced product sizes was "ultimately a matter for the suppliers concerned".

Other products on Irish supermarket shelves that have been shrunk over the last few months include the 63-pack of Pampers Sensitive Baby Wipes, which is now a 56-pack; and the 48-pack Persil biological and non-biological tablets, which is now a 40-pack.

Dermott Jewell, chief executive of the Consumers' Association of Ireland, described the shrinkage of products by manufacturers as "a price increase, plain and simple -- but in a decidedly deceptive and underhand way".

A spokesman for Proctor & Gamble said the company was facing "exceptionally strong" price increases from commodities, energy costs and raw materials. "Unfortunately, we are not always able to offset all cost increases."

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