Monday 22 April 2019

Ex-McDonald's boss to lead Eddie Rocket's

Eddie Rockets
Eddie Rockets

Michael Cogley

The founder of fast-food chain business Eddie Rocket's is to step away from the day-to-day running of the business 30 years after it started.

Niall Fortune, who opened the first restaurant on South Anne Street in Dublin's city centre in 1989, is to take up a new role as chairman of the Rockets Group.

Fortune will be replaced as managing director by Adrian Crean, who previously spent seven years heading up fast food giant McDonald's in Ireland.

Crean will lead the business at a time when it is embarking on significant international expansion. In October, the group opened its first German outlet at a Center Parcs in Allgau. It was the first of 16 outlets set to be opened as part of a franchise agreement with food business Elior Group.

The Rockets group also includes the personalised burger chain The Counter.

Speaking to the Sunday Independent, Crean said that he will be looking to replicate similar deals across Europe.

"We're looking for people with the ability to scale," he said. "The development agreements we are looking for would typically take place over a three-year time horizon, with 10 to 15 locations opening over that period."

Crean joins from forecourt retailer Applegreen, where he was chief brand and strategy officer.

The company has also brought in US-based James Walker to assist in it its international expansion. Walker previously worked in a similar capacity for food giant Subway and Johnny Rockets, a US chain.

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