Exciting times in the PR game as rivals merge
THERE'S big news for the Irish PR industry -- two of the country's leading communications firms have merged and launched a new PR brand, The Reputations Agency.
Two of the new agency's senior people have both founded agencies in the past -- strategic director Trish Morrissey set up her own consultancy business, while MD Niamh Boyle founded Corporate Reputations, one of the firms involved in the merger (the other being Bespoke with Direction).
Both Morrissey and Boyle are popular figures in the industry.
It's been an interesting few years for the Irish PR industry.
PR agencies, like most companies, were hit hard by the recession.
But there have been lots of opportunities. Unsurprisingly, lots of banks, insurers and other lenders suddenly found their PR person became a much more valuable asset post-2008.