Friday 20 July 2018

eShopWorld hails Black Friday web sales surge

Nike – which has signed deals with sports people such as Rory McIlroy – is believed to be among the brands which have adopted the eShopWorld platform
Nike – which has signed deals with sports people such as Rory McIlroy – is believed to be among the brands which have adopted the eShopWorld platform

Irish tech firm eShopWorld, which provides a platform for brands to sell online, says retail volumes over the Black Friday/Cyber Monday weekend were up 75pc on the same period last year.

The last weekend in November has become a retail phenomenon, especially online. Sales volumes over the discount weekend were highest in the UK, followed by Canada, Germany, Australia, and the US, eShopWorld said.

Total volume sales using the firm's technology increased from 60,000 units on the 2016 discount weekend to more than 105,000.

The company expects to process €300m of sales this year, a 50pc hike from 2016. Deloitte has ranked the business as Ireland's fastest growing tech company for each of the past three years.

Its customers are understood to include big brands like Nike and Victoria's Secret, which prefer to sell over its customised sales channels than through mass market platform sites.

"We view this discount weekend as a unique opportunity to showcase the online shopping and fulfilment experience for occasional online shoppers," said eShopWorld CEO and founder Tommy Kelly.

"Based on a positive experience this weekend we expect to further enhance awareness and confidence in online shopping which we see as a massive opportunity for all retailers who embrace evolving consumption trends."

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