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'During this crisis we were in the right category of what people were comfortable to spend money on' - Gym+Coffee moves into the fast lane

A digital-first policy has meant that the brand has thrived - not just survived, chief executive Niall Horgan tells Gabrielle Monaghan

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Niall Horgan, CEO of Gym+Coffee. Photo: Don Moloney

Niall Horgan, CEO of Gym+Coffee. Photo: Don Moloney

Niall Horgan, CEO of Gym+Coffee. Photo: Don Moloney

According to an old Chinese proverb, a crisis is an opportunity riding the dangerous wind. And for Gym+Coffee, an Irish athleisure brand beloved by health-conscious millennials, that opportunity came during lockdown, when its online sales soared 800pc.

Athleisure - namely casual, comfortable clothing suitable for both exercise and everyday wear - was already the world's fastest-growing fashion category before the arrival of Covid-19.


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