Monday 19 November 2018

Dunnes tweaks new layout at flagship store after shopper unrest

Dunnes Stores (Stock image)
Dunnes Stores (Stock image)

Donal O'Donovan and Gordon Deegan

Dunnes Stores is tweaking a new layout at its flagship Cornelscourt store in Dublin, in what's understood to be a response to push-back from some shoppers.

A huge revamp of the store's layout was undertaken for Dunnes Stores by store design firm Schweitzer. The Italian company works across Europe on projects for big names such as Burberry, Ralph Lauren, Carrefour and Armani.

Family-owned Dunnes Stores has moved its grocery as well as clothes business increasingly upmarket in recent years - including buying craft butchers James Whelan and coffee chain Café Sol.

It redesigned the layout to improve the presentation of all the departments at the Cornelscourt store, including fashion, food and interiors.

But the revamp is now being tweaked, altering the position of one aisle. It's understood the change was made after some shoppers expressed unhappiness with some elements of the new layout.

Meanwhile, the retailer has secured the green light to develop two new restaurants on Dublin's South Great Georges Street, despite objections.

Irish Independent

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