Business Irish

Friday 22 November 2019

Dunnes Stores reclaims top spot among Irish supermarkets for first time since February

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Gavin McLoughlin

Gavin McLoughlin

Dunnes Stores has reclaimed top spot among Irish supermarkets for market share for the first time since February.

Dunnes had a share of 22.1pc in the 12 weeks ending October 7, with Tesco in second on 21.5pc, according to the latest figures from market research firm Kantar Worldpanel.

Aldi had a record market share of 11.8pc – 0.1 percentage points ahead of Lidl on 11.7pc. Super Valu had 21.4pc.

"Dunnes traditionally performs strongly over the festive period and the retailer may feel like Christmas has come early this year," said Douglas Faughnan, consumer insight director at Kantar Worldpanel. 

"While it is too soon to assess the full impact of its new Everyday Savers offer, which prices many own brand everyday items at a euro or less, Dunnes’ continued focus on shopper campaigns has helped to attract an extra 14,000 shoppers this period."

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Mr Faughnan said Tesco had seen online sales grow by 15pc.

"Tesco’s recent announcement of free delivery for over 65s when they spend €50 or more shows it is looking to further cash in on the growth of online shopping in Ireland.  Although just 2.4pc of grocery retailing comes through e-commerce at present, this figure is forecast to hit 5pc by 2022."

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