Friday 23 August 2019

Dunnes Stores reclaims the crown as Ireland's top grocery retailer

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John Mulligan

John Mulligan

Dunnes Stores has clinched the top grocery retailer spot in Ireland after a nine-month hiatus from the pole position.

And Hurricane Ophelia had a surprisingly strong effect on the Irish grocery market, with stores experiencing a sales spike as shoppers battened down the hatches in preparation for the storm that blasted Irish shores last month.

The latest market data from research group Kantar Worldpanel this morning shows that Dunnes Stores had a 22.4pc share of Ireland’s multi-billion euro grocery market during the 12 weeks to November 5.

SuperValu, the chain controlled by Cork-based Musgrave, had a 22pc share in the period. Tesco had a 21.9pc share.

The Kantar Worldpanel data gauges market share based on the value of goods sold, rather than volume.

Tesco’s latest market share represents a 5.1pc year-on-year increase in the value of its sales. SuperValu’s were up 0.5pc, and sales at Dunnes Stores were 1.4pc higher.

Lidl had an 11.6pc share of the market at the end of the latest period, with Aldi at 11.5pc.

"Dunnes Stores traditionally posts a strong performance towards the end of the year and 2017 is no exception," said David Berry, director at Kantar Worldpanel.

"While growth of 1.4pc compared to this time last year is slightly behind the market average, shoppers have spent almost €2 more per trip this period, which has been enough for the retailer to edge ahead of the competition."

He added that the approach of Storm Ophelia resulted a surge in grocery sales.

"The week before Ophelia landed supermarkets were buoyed by a spike in sales as shoppers battened down the hatches in preparation for the course of the storm," said Mr Berry.

"Munster in particular saw an uplift in sales, with growth reaching 12pc during that week."

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