Thursday 18 April 2019

Dunnes on top as Tesco and SuperValu lag behind

Easter eggs have been heavily promoted by Irish retailers
Easter eggs have been heavily promoted by Irish retailers
Gavin McLoughlin

Gavin McLoughlin

Tesco and SuperValu underperformed against the rest of the grocery market in the 12 weeks to March 24.

That helped Dunnes Stores retain its place as Ireland's biggest supermarket by market share, according to the latest figures from market researchers Kantar Worldpanel.

Growth was slower overall compared to the equivalent period last year, with a later Easter a major factor in that. But Kantar consumer insight director Douglas Faughnan said this spring "could be a bumper period for the Irish grocery market".

"The late Easter hasn't stopped retailers promoting seasonal favourites - the holiday weekend is still two weeks away, but already over half of Irish households have stocked up on Easter eggs.

"So far the grocers have been focusing their efforts on multi-buy offers to encourage shoppers to splash out a little earlier than they usually would. This has proven successful to date: over €15m has been spent on Easter eggs in 2019 and 41pc of these have been bought as part of a deal."

Aldi achieved a market share of 12.1pc - an all-time high in the Irish market, helped by success with young shoppers. Its sales grew 11pc year-on-year in the period. By contrast, Tesco sales grew just 0.6pc year-on-year, while Super Valu sales fell by 0.4pc.

Mr Faughnan said SuperValu had been the supermarket most impacted by the late Easter, and also had a tough year-on-year comparison as it had benefited disproportionately from the snow last spring, with customers having topped up via local stores rather than big supermarkets.

Irish Independent

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