Business Irish

Thursday 18 July 2019

Dublin-based Keywords Studios expands with Dutch acquisition

Graphics created by Irish video-gaming company Keyword Studios
Graphics created by Irish video-gaming company Keyword Studios
Ellie Donnelly

Ellie Donnelly

Irish video-game company Keywords Studios has acquired GetSocial, a cloud-based software platform.

The Hague-based company provides a suite of functions which enable games developers to manage all social interactions between their game, their players and their friends’ networks.

Its clients include mobile game companies such as Ubisoft Mobile Games, Sega, Truly Social Games and Kolibri Games. 

GetSocial works with Android, iOS and Unity apps, and supports interactions on most social media and messaging platforms including Facebook, Instagram, WhatsApp, Telegram, Line, Kakao, Viber, and Hangouts.

The company’s team of 12 engineers led by CEO, Jeroen Bouman, and chief operating officer and founder, Viral Patel, are all joining Keywords.

The business is currently in a development phase, having invested ahead of building revenues, but it is expected to become profitable during 2020.

Andrew Day, CEO of Keywords Studios said: "[The acquisition] extends our technology base further, bringing to Keywords a leading edge capability built around the social interactions of players in games, which we hope to promote more widely and develop further."

"As part of the group, GetSocial will work alongside both our engineering and marketing services teams. It will be fully supported by our worldwide sales team in introducing these capabilities to Keywords’ game developer and publisher clients globally, for whom technology that supports social sharing is an important part of attracting and retaining gamers."

In a trading update last month Keywords said it expects full year revenues for 2018 to be "at least" €250m, up from €151.4m in 2017.

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