Friday 24 November 2017

Dublin GAA hires All-Ireland winner Mossy for marketing

Dublin's Mossy Quinn
Dublin's Mossy Quinn

Roisin Burke

Dublin GAA have hired former All-Ireland-winning footballer Tomas 'Mossy' Quinn to lead its drive to boost sponsorship and revenue and tackle plummeting sponsorship that is hitting sport hard.

Quinn came on board last week as the first paid commercial and marketing manager at the Dubs, part of a strategy to take a more professional approach to generating income.

Though some said the climate was "challenging", when a major €2.5m sponsorship deal with Vodafone ended last year, insurance giant AIG swiftly came on board with a €4m deal running over five years.

The Dubs get around €2m in funding from Croke Park's revenue, the highest amount of any county. Irish sports sponsorship revenues have fallen by 30 per cent in recent years as banks and car companies had less disposable promotion income.

Dublin makes lucrative profits from jersey sales – the most of any county team – and also has valuable deals with kit sponsor O'Neills, mineral water supplier Deep River Rock, Aer Lingus, Renault, and the Gibson Hotel.

The sky-blues also sell 100,000 hoodies, T-shirts, tracksuits and other merchandise as well as shifting 30,000 team jerseys each year.

A consultancy set up by Dubs star Bernard Brogan manages sponsorship deals for some county stars.

Quinn, who was on the team that won the All-Ireland in 2011, retired from inter-county GAA in 2012 but plays for Leinster champions St Vincent's.

Roisin Burke

Irish Independent

Promoted Links

Business Newsletter

Read the leading stories from the world of Business.

Promoted Links

Also in Business