Business Irish

Friday 23 February 2018

'Do you want profits with that?' McDonald's enjoys 12.3pc rise

Thomas Molloy

Thomas Molloy

McDonald's said the dozen fast-food restaurants it owns in Ireland saw pre-tax profits rise 12.3pc last year.

Profit after tax jumped to €12.7m as sales rose 4.3pc to €81.35m, the company said in accounts just registered. Employment at the company rose by 211 over the same period.

McDonald's, which owns or franchises 84 restaurants here, is the third-largest multinational employer in Ireland, with more than 4,000 employees.

The company's European operations are also the single-largest purchaser of Irish beef by volume, with one in every five hamburgers sold in McDonald's across Europe every year of Irish origin.

"2012 represents a very solid performance across our Irish operations, despite the challenging economic backdrop and a declining market for informal eating out," said McDonald's Restaurants of Ireland managing director Adrian Crean.

"We've continued to grow our business by investing in our restaurants, listening to our customers and delivering a quality proposition at an affordable price point."

McDonald's owns a dozen restaurants in Ireland but there are also 72 Irish franchisee-owned restaurants which report their own results.

The world's largest restaurant chain said earlier this month that sales were rising as it overhauls McDonald's menus worldwide.

In Europe, where the company gets about 40pc of its revenue, McDonald's has advertised new and value items, such as different smoothie and McCafe coffee drink flavours.

McDonald's has more than 34,900 restaurants worldwide.

Irish Independent

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