Friday 22 February 2019

Dixons gets Black Friday and festive lift

Currys PC World saw a 17pc increase in footfall over Black Friday. Photo: PA
Currys PC World saw a 17pc increase in footfall over Black Friday. Photo: PA
Ellie Donnelly

Ellie Donnelly

Dixons Carphone Ireland has reported a "significant" increase in store and online traffic.

In a trading update, the Irish arm of the group said it increased market share across all categories - ranging from TVs, computing, mobile phones and white goods - over the Christmas period.

Meanwhile, Black Friday saw Carphone Warehouse sales increase by 48pc, with premium handsets like Samsung and Huawei attracting huge demand over the Christmas period.

Elsewhere, Currys PC World saw a 17pc increase in footfall over Black Friday.

This contributed to an increase of 22pc in sales year-on-year.

Online traffic saw sales increase by 70pc in this period.

An online order was placed every eight seconds and a TV sold every minute on Black Friday alone, the group added.

"We are delighted with these results which show that we continued to grow faster than our competitors in every single segment," said Dixons Carphone Ireland MD Mark Delaney.

In the UK, the group reported another sales slump at its troubled mobile phone division, which dragged on its third-quarter performance.

The retailer's Carphone Warehouse outlets booked a 7pc fall in UK like-for-like sales in the 10 weeks to January 5.

It flagged a continued decline in consumers opting for lengthy mobile contracts, but insisted the performance was as expected. The group added that its full-year profit guidance of around £300m (€340m) remains unchanged.

Additional reporting PA

Irish Independent

Also in Business