Business Irish

Tuesday 20 August 2019

Dixons Carphone reports 'strong' trading in Ireland

Photo: PA
Photo: PA
Ellie Donnelly

Ellie Donnelly

Dixons Carphone has reported a "strong" trading period in the first quarter of 2018/2019.

In a trading update the group said that it had increased market share in all categories including TVs, computing, mobile phones and white goods in Ireland.

"Sales growth reflected an increasing demand from customers for better quality and more technologically advanced products," Mark Delaney, MD of Dixons Carphone Ireland, said.

The group also cited an increase in demand for high-end kitchen appliances and premium Smart TVs in the Irish market.

The company continues to invest in its bricks and mortar stores across the country by creating 3 in 1 superstores, which bring the Carphone Warehouse brand with Currys PC World together under one roof.

"We anticipate further strong growth as we head into one of the busiest periods of the year in the run up to Christmas which saw record growth for us last year," Mr Delaney continued.

Overall and the group, which is still reeling from a massive customer data breach, has said full year profits are set to be in line with expectations at £300m as it posted first quarter results.

The retailer saw group and UK revenues slide 2pc but the World Cup supported TV sales, which made up for a weaker performance in white goods and computing.

Chief executive Alex Baldock said: "First quarter performance was in line with expectations. We've maintained or grown our leading market positions, and our full year profit before tax guidance of around £300m remains unchanged.”

"We've made good progress in setting a clear long-term direction for the business, one that sharpens our focus on the core, and that better joins up both our offer to customers and our business behind the scenes."

(Additional reporting PA)

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