Digicel appoints Usain Bolt as chief speed officer
Digicel, the telecoms firm owned by billionaire Denis O'Brien, has appointed Olympic gold medalist Usain Bolt as its chief speed officer.
The job-for-life will see Bolt engage with customers from both a commercial and community point of view. Digicel has sponsored Bolt since 2004 when he had just left high school.
The world's fastest man will also be doing a series of partnership initiatives for young athletes, including speed camps and motivational and mentorship session.
Digicel director of marketing Peter Lloyd said the company was "honoured" to turn its 12-year relationship with Bolt into a lifelong partnership.
"Our relationship with Usain transcends sport – he is a unique human being who inspires millions of people across the world. As our Chief Speed Officer, we expect Usain to challenge us constantly to deliver awesome experiences to our customers be it from a product, service or community perspective.”
In accepting the new role and his lifetime contract, Usain said; “I’m very humbled. It’s been an amazing journey with Digicel – they have been there for me since I was 17 years old and now we will be together forever. As Digicel CSO, I am opening a new chapter and will be making it my mission to ensure that speed stays at the top of the agenda.”