Business Irish

Monday 19 March 2018

Demand for hybrid models helps Toyota retain best-selling car brand crown in Ireland

Toyota Auris Hybrid
Toyota Auris Hybrid
Louise Kelly

Louise Kelly

Toyota has once again solidifed its position as the best-selling car brand in Ireland on the back of sales of 15,530 passenger vehicles.

Last year the overall motoring market experience growth of 17.5pc with the popular car manufacturer enjoying 18.5pc year on year growth.

Toyota now boasts an overall market share of 10.6pc as demand for model across the entire range stays strong.

The firm's best-selling passenger vehicles were the Corolla with sales of 3,751, followed closely by the Yaris with 3,727 sales, Auris with 2,854 sales, RAV4 with 2,349 sales and the Avensis with 1,663 sales.

Toyota’s range of hybrids also continue to be extremely popular with a total of 1,958 hybrids sold last year, an overall year on year growth of 115pc compared to 2015.

Toyota believe that this trend will continue into 2017, with the launch of the critically acclaimed new 5 door SUV, the C-HR, expected to significantly contribute to the growth of hybrid as well as the imminent arrival of new Prius-Plug in Hybrid.

A new Toyota Corolla
A new Toyota Corolla

Steve Tormey, Chief Executive, Toyota Ireland said that last year "was a great year for Toyota".

"We are proud to have once again regained the status of being the best-selling car brand in Ireland," he said.

"Particularly pleasing was the continuing strong demand we experienced right across our range coupled with significantly increased consumer movement into hybrid vehicles. We believe this trend will continue with our newest model, the C-HR as well as other new model introductions later this year.

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