Tuesday 23 January 2018

Dell Direct's sales and support profits drop by 25pc to €8.5m

Documents just filed with the Companies Office by Dell Direct show that revenues at the company in the 12 months to the beginning of February declined by 7pc from €143.1m to €132m.
Documents just filed with the Companies Office by Dell Direct show that revenues at the company in the 12 months to the beginning of February declined by 7pc from €143.1m to €132m.

Gordon Deegan

Pre-tax profits at the Dublin-based sales and support operations of computer giant Dell fell 25pc to €8.5m last year .

Documents just filed with the Companies Office by Dell Direct show that revenues at the company in the 12 months to the beginning of February declined by 7pc from €143.1m to €132m.

The numbers employed at Dell Direct's Cherrywood plant last year declined from 1,301 to 1,284. Staff costs fell from €98.52m to €93.97m.

The firm recorded a profit of €7.6m, after tax of €957,000 was paid.

Dell's Cherrywood operation is home to its direct sales and telephone-support operations for Ireland, and the team that manages the home and small-to-medium business sector in the UK.

The directors state that during the year, the company began to operate a cloud computing centre which is engaged in research and development.

COSTS

The company's operating costs include payroll, headcount related costs and administrative expenses directly related to the provision of the services.

The accounts show that the company had accumulated profits of €111m at the start of February this year with total shareholder funds of €141m.

The profit last year takes account of €1m in non-cash depreciation costs. The firm's staff costs last year included share-based payments of €4.6m.

Dell Direct received grants from the IDA worth €8.1m to the end of February last year "which may be revoked, cancelled or abated in certain circumstances".

The figures show that the firm's other operating expenses last year decreased from €124m to €116.5m with selling expenses declining from €12.1m to €8.3m

The directors' report states that "we periodically review other opportunities to market and existing products lines are reviewed to ensure that they are optimised for the channels we are looking to grow in".

Irish Independent

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